Client Success: Cleaning Device Brand
Japan Crowdfunding and Retail Expansion for Cleaning Device
Client Testimonial
With ablueblue’s big support, we were able to succeed our Crowd-funding campaign in Japan as well as finding distributors and retailers in Japan.
We’re extremely happy with the result and outcomes!
Case Study Summary: Record-Breaking Crowdfunding Success and Retail Launch in Japan
An cleaning device brand had already proven itself in its domestic market and was looking to enter Japan with a high-impact crowdfunding campaign.
ablueblue served as the bridge between the overseas team and the Japanese market, leading not only the launch strategy but also full-scale marketing, negotiation, and cultural localization.
Our Approach
ablueblue acted as both marketing strategist and Japan-side business agent, supporting every phase from planning to execution:
- Campaign Planning and Operations: Coordinated closely with the U.S. team to localize the pitch, align product positioning, and design a culturally relevant customer journey.
- Press and Media Strategy: Secured key placements through press releases and media outreach across gadget blogs, tech news, and influencer YouTube channels.
- Crowdfunding Platform Coordination: Handled ongoing negotiations and exposure opportunities with the crowdfunding portal to secure favorable feature placements.
- Performance Monitoring and Optimization: Provided agile adjustments to improve campaign messaging, visuals, and reward structures throughout the campaign.
- Sales Expansion Post-Campaign: Managed communication with Japanese distributors and retailers, negotiating contracts and onboarding partners.
In addition to media execution, ablueblue served as the cultural editor, ensuring that the brand message felt native to Japanese users.
Tangible Results
- Historic Sales Performance: Achieved the second-highest campaign sales in the platform’s history in Japan at the time—#1 among all international brand-led campaigns.
- Massive Online Engagement: Generated social media buzz and media excitement, driving interest across key Japanese tech channels.
- Retail Entry Success: Established initial retail and distribution partnerships for long-term market presence.
Planning a crowdfunding campaign in Japan?
Let’s localize your message, drive demand, and build a bridge from campaign success to retail presence.
Contact us to explore how we can support your product’s debut in Japan.