Client Success: Global IT Company
Bilingual Full-Funnel Marketing Support for Japan IT Market Expansion
Client Testimonial
ablueblue is professional and reliable.
I wouldn’t hesitate to recommend him to other clients.
Thank you very much for the big support for many years.
Case Study Summary: Japan-Focused B2B Marketing Strategy and Webinar Execution
A global IT company needed a bilingual marketing partner to support their long-term growth and lead generation efforts in Japan.
With limited local marketing resources and complex buyer journeys in Japan’s IT sector, the company partnered with ablueblue to strengthen brand presence, generate leads, and increase engagement across the entire funnel.
Our Approach
Over several years, ablueblue operated as a trusted marketing consultant and execution partner—handling strategy, content production, webinar logistics, and localized digital marketing.
Key areas of support included:
- Japan Webinar Production and Strategy: Planned and executed over 100 webinars tailored for Japan-based IT buyers, including localization, speaker management, and follow-up lead actions.
- B2B Marketing Funnel Optimization: Supported every stage of the sales and marketing funnel with culturally relevant assets such as newsletters, case studies, email nurture sequences, and gated downloads.
- Video Marketing and On-Demand Assets: Created explainer videos, customer interviews, and thought leadership clips designed to convert prospects and improve marketing ROI.
- Authority Building Content: Developed educational articles and Japan-specific thought leadership content to position the client as a trusted expert in the local tech market.
- Marketing Localization and Coordination: Adapted HQ-driven messaging for Japan, executed content calendars, and streamlined campaign delivery with full Japanese-English communication fluency.
This was more than execution—it was continuous optimization, campaign learning, and market adaptation for measurable growth in Japan.
Tangible Results
- Increased Webinar ROI: Established a repeatable, high-quality webinar pipeline contributing to demand generation KPIs.
- Local Buyer Engagement: Boosted engagement with Japanese audiences through localized messaging, media, and video content.
- Cross-Team Continuity: Supported marketing consistency across global and local teams, preserving brand integrity and accelerating Japan market outcomes.
Need a bilingual marketing team to support your Japan growth?
Let’s build high-performing campaigns together.
Contact us to discuss how we can help your brand grow in Japan.