Client Success: International Healthcare Enterprise
Supporting Brand Momentum with B2B Marketing & Cross-Cultural Creative Execution
Client Testimonial
Over the past four years, ablueblue has been our trusted partner in executing a wide range of creative initiatives—from product promotion videos and B2B lead generation assets to internal branding campaigns.
Their comprehensive support from concept to delivery helped us build tangible momentum within our marketing team.
The head of our Japan operations personally acknowledged that these achievements would not have been possible without ablueblue’s contribution in shaping key messaging.
We are deeply grateful and look forward to continued collaboration.
Case Study Summary: Cross-Cultural Creative Execution at Scale
For four years, ablueblue has collaborated closely with the marketing division of a global healthcare company based in Japan.
The relationship originated from a successful engagement with a different internal department, which led to nearly 10 subsequent projects, including over 20 original video concepts and numerous digital assets.
Although the deliverables primarily supported internal branding and were not directly tied to sales pipelines, they played a pivotal role in shaping team morale, visibility, and strategic messaging.
The collaboration helped build a series of successful touchpoints that served as key momentum drivers across campaigns.
Challenge
At the start of our engagement, a key issue was the lack of a unified internal message across the broader marketing team.
While leadership held a clear strategic vision, this had not yet been fully communicated or embraced at the team level.
The challenge was not just messaging—it was cultural alignment.
Solution
Through a bilingual and bicultural approach, ablueblue bridged internal communication gaps by supporting both top-down and bottom-up alignment.
We helped clarify and refine leadership messages and translated them—both literally and culturally—into visual assets, videos, and campaigns that resonated across the entire team.
Tangible Outcomes
One of the flagship projects, a product introduction video, contributed directly to the successful launch of a new product.
The video is still used today as a core asset in product onboarding, events, and facility displays.
For an internal branding campaign, the resulting video achieved a 100% completion rate across the team and was viewed by every single team member.
It became a critical vehicle for communicating the company’s values and leadership vision, leading to exceptional engagement and alignment.
Strategic Impact
One unique aspect of this project was the direct collaboration with the non-Japanese country head.
Working bilingually in both English and Japanese, ablueblue played a critical editorial role—not only producing video content but also bridging cultural contexts.
ablueblue as a team managed ideation, scripting, execution, and localization in a way that allowed marketing messages to resonate with both internal and external stakeholders.
This cultural synthesis became a key factor in the success of the overall communications strategy.
Curious how we can help your brand thrive in Japan?
Contact us today to bring your vision to life in Japan.