Testimonials and Case Studies Incense Brand

This project began when a media entrepreneur with a passion for Japanese culture approached ablueblue to help launch a premium incense brand.

The client’s goal was to co-create a high-quality product in Japan and sell it in their home market—with minimal budget and maximum cultural alignment.

Our Approach

With limited time and cost flexibility, ablueblue created a highly efficient sourcing strategy:

• Initial Market Research: Conducted targeted, short-term research to identify incense manufacturers that could meet quality, volume, and brand alignment needs.
• Cultural Guidance: Advised the client on Japanese business customs, product expectations, and communication etiquette to build a strong foundation for trust.
• Local Negotiation & Coordination: Acted as liaison and interpreter across email, video calls, and in-person meetings between the client and multiple manufacturers.
• In-Person Matchmaking: Hosted the client in Japan and facilitated three-way discussions between the client, manufacturer, and ablueblue to finalize the product partnership.
• OEM Sourcing & Export Coordination: Managed post-agreement logistics, production, and export setup to ensure smooth product delivery.

What made this project exceptional was the cultural fit: the client had a deep respect for Japan, while the incense producer was one of the few Japanese perfumers open to cross-border collaboration.

The synergy led to smooth communication, shared vision, and a truly cross-cultural product launch.