Testimonials and Case Studies Utility App Developer

Client Success: App Developer Startup

Strategic Launch and PR for a Utility App Startup

Client Testimonial

Thanks to ablueblue’s powerful launch strategy, we were able to earn credibility even as an unknown app developer.

Their explainer video and targeted PR gave our utility app an incredibly strong start, attracting not just users—but also attention from established manufacturers and traditional enterprise customers.

Despite being a low-profile tool, our app drew multiple inquiries from venture capital firms as well. We’re truly grateful!

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Case Study Summary: Explainer Video & Press Strategy to Spark Early Traction

For this utility app startup, ablueblue began working with the team even before the app was built.

From launch planning to PR, creative execution, and communication strategy, we supported the initial go-to-market motion with high impact, story-driven content.

Our Approach

Working as an integrated local partner, ablueblue manages the entire speaker coordination process, including:

Launch Positioning & Planning: Collaborated closely with the client from the pre-release stage to define user personas, value props, and media targets.
Explainer Video Production: Created a clear, compelling video that communicated the app’s functionality and usability across multiple user types.
Landing Page & Messaging: Developed a focused LP that aligned with user behavior, increasing time on page and conversion-to-download ratios.
Press Release Campaign: Secured placements in tech and productivity outlets, helping the app reach both B2C and B2B awareness targets.
Viral Discovery Effect: Generated high PVs on both the LP and video itself—surpassing media article views and driving consistent organic downloads.

Tangible Results

Early User Acquisition: Enabled wide adoption among general users as well as professionals in major manufacturers.
VC Attention: PR and visual strategy led to multiple unsolicited inquiries from venture capital firms.
Sustained Conversion: The original LP and explainer video continue to generate downloads post-launch with minimal paid media.

Launching a new app in Japan and want to stand out?

Let’s build an authentic launch story that resonates with users and investors alike.