PR Agency Service

Japan PR Agency Services – Press Releases, Media Strategy & Localized Outreach

Communicating effectively in Japan isn’t just about translation—it’s about trust, timing, and nuance.

We provide tailored PR services in Japan for international companies, helping you plan, craft, and distribute your stories through channels that resonate with Japanese media and audiences.

Whether you’re launching a product, opening a Japan office, or announcing a partnership, we help you tell your story in a way that’s culturally aligned and editorially relevant.

Let’s Talk

What we offer

Press Release Planning & Writing

Localized press release creation from your source materials or briefing
Messaging strategy aligned with Japanese media expectations
Japanese and bilingual press release formats

Media List & Distribution Strategy

Selection of targeted media outlets based on your industry and goals
Outreach to journalists and editors at relevant publications
Pitch emails and distribution via trusted Japanese PR networks

Media Support & Follow-Up

Arrangement of media interviews or Q&A sessions where relevant
Backgrounder or company brief creation for press inquiries
Media monitoring and reporting (if needed)

Best Practices in Japan

Unlike many Western markets, Japanese media favors long-term visibility over one-off attention. That’s why we recommend a 6- to 12-month strategy where multiple, timely press releases are crafted and distributed based on milestones.

In our experience, this approach leads to significantly higher pickup and brand awareness.

Japanese media has its own expectations:

Aggressive PR language often used in global releases is avoided
Titles, tone, and format must follow local editorial norms
Journalists prefer relevance, restraint, and relationships—not hype

Cost-Sensitive Approaches Available

We understand that not every organization has the budget of a global PR agency. That’s why we also offer:

Lean PR packages for early-stage companies or small launches
Strategic consultation on press timing and placement
Media-friendly versions of announcements written for reuse across formats (owned media, email, decks, etc.)

Important Notice

We cannot guarantee media placement or article pickup.

However, we aim to significantly increase your chances through appropriate messaging, formatting, and targeting.

We have successfully supported clients in industries ranging from tech to consumer goods, and our team’s experience includes results-driven PR execution for both startups and enterprise clients.

Let’s design a PR strategy that actually fits Japan.